Author
Co-founder & CMO
Ana co-founded HIIPE and runs marketing. She spent her career inside the creator world, close enough to the talent to see exactly what gets handed away every time an audience is built on someone else's platform.
Writes about
Reach out dan@hiipe.io
We are not going to argue that the product is weak. It is excellent. We are going to argue about the address the contact ends up at.
Read →Every festival team is judged on a handful of days. The work that decides them happens in the rest of the year, which nobody photographs.
Read →Every visitor to that page raised their hand. Most of them leave without buying, and almost every event page is built so that you never learn who they were.
Read →The question this raises for every organiser is short: who owns the company that holds your audience, and do they also sell your tickets?
Read →We lose on price and we lose on drop mechanics. Here is where, and here is the one question that reorders the comparison anyway.
Read →Every list of Linktree alternatives ranks them on themes, blocks and click charts. None of that survives a platform change. One column does.
Read →Nobody needs help filling the good night. The economics of a venue are decided by the five nights that are not it.
Read →Klaviyo is the best tool there is for a shop. Its meter counts everyone you could write to, which is fair for weekly senders and expensive for a calendar of dates.
Read →Conceding an axis in public is cheaper than defending it badly. Here is the one we concede, why we are not chasing it, and what we ask to be judged on instead.
Read →Everyone evaluates this category on show day, when the tool is busy and impressive. The real test runs on a Tuesday in February, when there is no event at all.
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