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Who owns the fan relationship, and the data behind it.
Every list of Linktree alternatives ranks them on themes, blocks and click charts. None of that survives a platform change. One column does.
Most tools charge for holding your list, not for using it. If you send a few times a month, you are paying rent on people you barely message.
A sales CRM follows a deal towards a close. A fan CRM follows a person across events. Same word, different object, and the difference decides what you can do next.
Everyone agrees you should own your audience. Far fewer own the part that makes an audience worth anything, which is what each person actually bought.