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Messaging

Reaching your list by email, SMS, RCS and DM.

HIIPEPoint of view · Messaging

SMS marketing laws in the USA: consent, STOP and the 8 a.m. to 9 p.m. rule for event texts

hiipe.io9 min
Spotlight

Before a single text goes to your list, the federal rule and the carriers' own code have already decided what your sign-up form needs to say.

Ezechiel Emsallem··9 min readRead →
HIIPEPoint of view · Messaging

SMS marketing in the UK: what PECR actually lets an event organiser text

hiipe.io7 min

In the UK a marketing text is electronic mail in the eyes of the law, so the same four questions decide every campaign you send to a fan's phone.

Ezechiel Emsallem··7 min read
HIIPEComparison · Pricing

Mailjet pricing: cheaper per email, and what that does not buy

hiipe.io5 min

We concede the unit and argue the bundle, with their published prices checked on the day this went live.

Dan El Baze··5 min read
HIIPEPoint of view · Live events

Venue marketing: the problem is not Saturday, it is Tuesday

hiipe.io6 min

Nobody needs help filling the good night. The economics of a venue are decided by the five nights that are not it.

Dan El Baze··6 min read
HIIPEThesis · Messaging

SMS marketing for events: the channel that bills you for a bad list

hiipe.io6 min

Email hides a bad list. It costs you deliverability, quietly, over months. SMS puts the same list on your invoice the first time you press send.

Ezechiel Emsallem··6 min read

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Own your fans,
not just your followers.

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