Blog
What audience tooling actually costs.
Klaviyo is the best tool there is for a shop. Its meter counts everyone you could write to, which is fair for weekly senders and expensive for a calendar of dates.
Conceding an axis in public is cheaper than defending it badly. Here is the one we concede, why we are not chasing it, and what we ask to be judged on instead.
Most tools charge for holding your list, not for using it. If you send a few times a month, you are paying rent on people you barely message.