Free tool

Event marketing plan template.

Pick your event and its date. Get a step-by-step plan of what to send, where and to whom, and download it. Free, no account.

Type of event

Add the date to see every step on the calendar.

Festival10 steps
  1. D-90
    Open the early list RSVP page

    Collect names before the line-up: early sign-ups get first access to tickets.

    RSVP page →
  2. D-75
    Announce the line-up Email and social

    Give every post and email its own tagged link to see which one sells.

    UTM builder →
  3. D-60
    First release to the list Email and SMS

    Send it to the early list a day before the public sale.

    SMS character counter →
  4. D-45
    Posters and flyers out Print

    One QR code per area, so you know which streets work.

    QR code generator →
  5. D-30
    Check the budget Internal

    Compare tickets sold with your break-even and adjust the spend.

    Event budget calculator →
  6. D-14
    Practical information Email

    Times, travel, what to bring, how entry works.

  7. D-7
    Last tickets SMS

    Only to people who opted in, in one segment of 160 characters.

    SMS character counter →
  8. D-1
    See you tomorrow SMS

    Gates, the QR pass, the weather.

  9. Event day
    At the gate Check-in

    Scan each pass and keep a record of who came.

    Guest list template →
  10. D+1
    Thank you and next year Email

    Photos, a short survey and early access to the next edition.

How it works

Work back from the date.

An event marketing plan is a timeline that starts from the event date and works backwards: when to open the list, when to announce, when to sell, when to remind. Each step has a channel and a job. This template dates every step for your event and exports the plan as a CSV for Excel or Google Sheets.

  1. 1Pick the event

    A festival, a club night, a concert or a launch.

  2. 2Set the date

    Every step moves to its day on the calendar.

  3. 3Download the plan

    A CSV to share with the team, step by step.

When should I start promoting an event?
It depends on the price and the travel involved. A free club night can fill up in three weeks, while a festival people travel to needs three months or more. Open a list first, so the people who are interested are there when tickets go on sale.
What should an event marketing plan include?
The dates, the channel for each step, the message and who it goes to. Add a budget check halfway, so you know early whether you are on track to break even.
Which channels work best for events?
Social posts and stories reach new people. Email and SMS reach the people who already said yes, and they are the ones who buy the first tickets. A good plan uses both, in that order: build the list, then sell to it.
How do I know which post sold tickets?
Tag each link with UTM parameters and give each poster its own QR code. Google Analytics then shows which link brought each visit.
Where does HIIPE fit in?
HIIPE runs the list side of the plan: RSVP pages to collect names, email, SMS and RCS from one balance, and check-in at the door, so each event starts with the people who came to the last one.

More free tools →

HIIPE

Start every plan with a list.

HIIPE keeps every guest with their consent, so the first step of your next plan is already done.

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