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What a fan CRM is, and where it fits.
Every festival team is judged on nine days. The work that decides those nine days happens in the three hundred and fifty-six that nobody photographs.
The question this raises for every organiser is short: who owns the company that holds your audience, and do they also sell your tickets?
We lose on price and we lose on drop mechanics. Here is where, and here is the one question that reorders the comparison anyway.
Google answers this query with five capabilities, and every one of them ends the night the event does. The sixth thing you needed sits in another category.
Everyone evaluates this category on show day, when the tool is busy and impressive. The real test runs on a Tuesday in February, when there is no event at all.
A sales CRM follows a deal towards a close. A fan CRM follows a person across events. Same word, different object, and the difference decides what you can do next.
Everyone agrees you should own your audience. Far fewer own the part that makes an audience worth anything, which is what each person actually bought.
It routes clicks. It does not tell you who clicked. That gap is the whole difference between renting an audience and owning one.