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Turning attention into contacts you own.
Every visitor to that page raised their hand. Most of them leave without buying, and almost every event page is built so that you never learn who they were.
Every list of Linktree alternatives ranks them on themes, blocks and click charts. None of that survives a platform change. One column does.
The cheapest audience for your next event is the one that came to the last one. Most organisers let it walk out of the door.
Followers live on someone else's platform. A list lives on yours. Here is how to move people from one to the other without asking them to leave the app.
It routes clicks. It does not tell you who clicked. That gap is the whole difference between renting an audience and owning one.