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Monetisation

Turning an audience you own into revenue.

HIIPEPoint of view · Monetisation

The algorithm is a landlord: organic reach on Instagram is rent

hiipe.io5 min
Spotlight

A follower count looks like an asset on a balance sheet and behaves like a lease with no fixed term.

Dan El Baze··5 min readRead →

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Own your fans,
not just your followers.

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