Author
Co-founder
Dan co-founded HIIPE after years spent close to the data side of the creator economy, watching artists, venues and promoters build enormous audiences on platforms that rented that audience back to them. He works on capture, segmentation and what it actually takes to own a fan relationship rather than borrow it.
Writes about
Reach out dan@hiipe.io
The cheapest audience for your next event is the one that came to the last one. Most organisers let it walk out of the door.
Read →Everyone agrees you should own your audience. Far fewer own the part that makes an audience worth anything, which is what each person actually bought.
Read →Followers live on someone else's platform. A list lives on yours. Here is how to move people from one to the other without asking them to leave the app.
Read →It routes clicks. It does not tell you who clicked. That gap is the whole difference between renting an audience and owning one.
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