The cheapest audience for your next event is the one that came to the last one. Most organisers let it walk out of the door.
Read →Everyone agrees you should own your audience. Far fewer own the part that makes an audience worth anything, which is what each person actually bought.
Read →Followers live on someone else's platform. A list lives on yours. Here is how to move people from one to the other without asking them to leave the app.
Read →It routes clicks. It does not tell you who clicked. That gap is the whole difference between renting an audience and owning one.
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