Author
Co-founder & CTO
Ezechiel co-founded HIIPE and leads engineering. He builds and protects data for a living, which is how he came to look at the fan relationship, a creator's most valuable asset, and see it sitting wide open.
Writes about
Reach out dan@hiipe.io
Email hides a bad list. It costs you deliverability, quietly, over months. SMS puts the same list on your invoice the first time you press send.
Read →Nobody who put their name down to get in agreed to hear from you in March. The gap between those two things is one checkbox wide, and it is the whole article.
Read →Every visitor to that page raised their hand. Most of them leave without buying, and almost every event page is built so that you never learn who they were.
Read →Google answers this query with five capabilities, and every one of them ends the night the event does. The sixth thing you needed sits in another category.
Read →Most tools charge for holding your list, not for using it. If you send a few times a month, you are paying rent on people you barely message.
Read →A sales CRM follows a deal towards a close. A fan CRM follows a person across events. Same word, different object, and the difference decides what you can do next.
Read →The cheapest audience for your next event is the one that came to the last one. Most organisers let it walk out of the door.
Read →Everyone agrees you should own your audience. Far fewer own the part that makes an audience worth anything, which is what each person actually bought.
Read →Followers live on someone else's platform. A list lives on yours. Here is how to move people from one to the other without asking them to leave the app.
Read →It routes clicks. It does not tell you who clicked. That gap is the whole difference between renting an audience and owning one.
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